Download e-book for iPad: Agile Product Management with Scrum: Creating Products that by Roman Pichler

By Roman Pichler

ISBN-10: 0321605780

ISBN-13: 9780321605788

The First advisor to Scrum-Based Agile Product Management


In Agile Product administration with Scrum, leading Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product vendors can create profitable items with Scrum. He describes a extensive variety of agile product administration practices, together with making agile product discovery paintings, making the most of emergent necessities, growing the minimum marketable product, leveraging early shopper suggestions, and dealing heavily with the advance team.


Benefitting from Pichler’s broad event, you’ll find out how Scrum product possession differs from conventional product administration and the way to prevent and triumph over the typical demanding situations that Scrum product proprietors face.


Coverage includes

  • Understanding the product owner’s function: what product proprietors do, how they do it, and the striking implications
  • Envisioning the product: creating a compelling product imaginative and prescient to impress and advisor the staff and stakeholders
  • Grooming the product backlog: managing the product backlog successfully even for the main complicated items
  • Planning the discharge: bringing readability to scheduling, budgeting, and performance judgements
  • Collaborating in dash conferences: understanding the product owner’s function in dash conferences, together with the dos and don’ts
  • Transitioning into product possession: succeeding as a product proprietor and constructing the position within the enterprise

This publication is an quintessential source for an individual who works as a product proprietor, or expects to take action, in addition to executives and coaches drawn to setting up agile product management.

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Read or Download Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) PDF

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Extra resources for Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

Example text

The idea of delivering a small set of features quickly and enhancing the product incrementally dates back to Tom Gilb’s evolutionary delivery method (Gilb 1988). From the Library of Wow! eBook T H E M I N I M A L M A R K E TA B L E P R O D U C T • • • 2 9 standard for smartphones. One of the secrets behind its success is the narrow set of customer needs Apple selected. The company avoided the trap of trying to please too many people at once, of trying to copy all the features competitors offered.

EBook T E C H N I Q U E S F O R C R E AT I N G T H E V I S I O N • • • 3 7 TECHNIQUES FOR CREATING THE VISION This section offers an overview of techniques that are helpful in creating the product vision. It is not intended to be comprehensive, nor does it attempt to describe the techniques in depth. Instead, this section aims to equip you with enough information so you can judge whether the techniques are applicable to your project. These include prototypes and mock-ups; personas and scenarios; use cases and user stories; sequences and storyboards; vision boxes and reviews; and the Kano Model.

The end result was a new product with a superior user experience. Plan, Do, Check, and Act Organized experimentation follows a four-step process also known as the Deming cycle. We first develop a hypothesis (plan). We then validate the hypothesis (do) and review the results (check). If the experiment was unsuccessful, we adapt the hypothesis (if required) and carry out another round of experimentation, either to refine the result or to try out a different approach (act). Thomas Edison, the creator of the first commercially successful electric light bulb, knew about the necessity of trial and error, the need to fail in order to bring new products to life.

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Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) by Roman Pichler

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