Brand Packaging July 2011 - download pdf or read online

By Pauline Hammerbeck

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9 percent the year after the second rebrand. Debbie & Andrew’s is now number one in the branded premium sausage sector. BP CREDITS EDITOR’S NOTE: Submit a project for consideration in The Bottom Line. com with details on the effectiveness of your design. com INDEX OF ADVERTISERS BRANDPACKAGING PACKAGING THAT SELLS CONFERENCE ............................................................................. 24, 25 PMMI-Pack Expo...............................................................................................................

Com) EDITOR’S NOTE: Interested in submitting new/redesigned packages? com with project background, images and supplier credits for consideration. com 37 THE BOTTOM LINE D ebbie and Andrew met at 17, married at 22 and had four kids. Struggling pig farmers, they diversified into sausage-making and set up Debbie & Andrew’s as a small company in 1999. The pair developed recipes in their family kitchen (where product development still happens) and sourced pork from British farms with high animal welfare standards.

Spotting brands like these involves research. VEB team members are active ng in the marketplace and in absorbing consumer needs and demands. + For instance, VEB has entered into a global joint venture with an Italian company to create illy issimo, a high-end espresso in a can. It has also borrowed from its operations in France to sponsor Cascal, a naturally fermented soda in f lavors like black currant and cherry; and Japan, where JUL11 Coca-Cola's Venturing and Emerging Brands team fully acquired Honest Tea in March.

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Brand Packaging July 2011 by Pauline Hammerbeck


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